Taking a stand for good honest results
Client
Mabo
Project
The Mabo Rebrand
Services
Sectors
The Brief
Growing beyond their PPC roots, the challenge lay in replicating their reputation and knowledge across new service offerings. Transparency and a down to earth feel needed to seep through every element of the brand; stemming from their straight-talking simplicity and personal approach. At the same time, a bold and exciting undertone needed to be complimented by an air of understated intelligence. Ultimately the brand needed to reflect their core mission statement: Do good, be honest, get results.
Mabo are an award winning digital marketing agency with a refreshingly straightforward approach. Since 2013, they’ve been a force for good; but in 2021, there was a need to refocus and clarify their brand. Their simple blend of intelligence, honesty and practicality helps demystify a complex sector and provide proven results.
The Solution
Mabo’s new flexible identity is playful and fun, yet still holds a bold authority that places focus on data, numbers and good honest results. The brand has been reinvigorated, with a re-energised blue palette that pops — setting them apart in the blue tinted tech landscape.
Taking a stand for good honest results
The Brief
Growing beyond their PPC roots, the challenge lay in replicating their reputation and knowledge across new service offerings. Transparency and a down to earth feel needed to seep through every element of the brand; stemming from their straight-talking simplicity and personal approach. At the same time, a bold and exciting undertone needed to be complimented by an air of understated intelligence. Ultimately the brand needed to reflect their core mission statement: Do good, be honest, get results.
Mabo are an award winning digital marketing agency with a refreshingly straightforward approach. Since 2013, they’ve been a force for good; but in 2021, there was a need to refocus and clarify their brand. Their simple blend of intelligence, honesty and practicality helps demystify a complex sector and provide proven results.
Growing beyond their PPC roots, the challenge lay in replicating their reputation and knowledge across new service offerings. Transparency and a down to earth feel needed to seep through every element of the brand; stemming from their straight-talking simplicity and personal approach. At the same time, a bold and exciting undertone needed to be complimented by an air of understated intelligence. Ultimately the brand needed to reflect their core mission statement: Do good, be honest, get results.
Mabo’s new flexible identity is playful and fun, yet still holds a bold authority that places focus on data, numbers and good honest results. The brand has been reinvigorated, with a re-energised blue palette that pops — setting them apart in the blue tinted tech landscape.
