17.04.25
Better powers Metador’s 20th anniversary with bold new brand and website launch
Better is proud to unveil a refreshed brand identity and new website for Metador, marking a major milestone for the industry-leaders and supporting their ambitious growth plans.
Written by Paul BellPaul Bell
Written by Paul Bell,
Client Relationship Director
Over the past two decades, Metador has built a reputation for high-performance, bespoke steel doors that combine security, safety, and convenient access. Working with installers, contractors, and specifiers across the construction sector, the organisation has grown rapidly. Following record turnover and the completion of a 17,000 sq ft factory extension, the company has announced a £3 million investment and a further 30,000 sq ft expansion.
With strategic plans to double turnover and reach £50 million within five years, Metador needed a brand and digital presence that reflected its exciting ambitions.
We worked closely with Metador’s leadership team to refine their brand strategy, building on the company’s established reputation for technical excellence, collaborative customer service, and innovation. This was translated visually, with the revised identity designed to convey Metador’s precision, strength, and forward-thinking approach. As part of brand activation, we’ve also delivered a powerful new website to enhance their digital presence.
Paul Bell, Client Relationship Director at Better, said: “Metador is a true North East success story. They’ve combined engineering expertise with an ambition to grow and innovate, and it’s been fantastic to continue our long-term support in their next chapter. The new brand and website reflect who they are today and where they’re going — market leaders, driven by quality and innovation.”
"This year marks a huge milestone for Metador, and we wanted to mark 20 years of Metador with the launch of our new brand to better reflect who we are as a company. We’ve come a long way since we started in 2004, and our business has evolved dramatically since then. Better has helped us create something that not only reflects our heritage but also supports our future. We’re excited about what lies ahead."
Luke Evershed
Sales and Marketing Director at Metador
With the launch of the bold new brand and powerful new website, Metador is poised to expand its product range, enter new markets, and continue its reputation as one of the UK’s most respected steel door manufacturers.
Visit Metador’s new website to experience the brand online and keep an eye on our projects for the full case study shortly.