The pair shared insights gained from their extensive experience of working with generative AI for the likes of Google, Meta, Nike and Spotify, showing how these tools can help creatives understand trends, validate ideas, and streamline workflows.
In particular, they underscored the importance of embracing AI to handle data-heavy tasks, giving creatives more time to focus on what they do best: creating. By leveraging AI, we can become more efficient and innovative, transforming some of our potential fears into enthusiasm for its true collaborative potential.