The session lifted the lid on what at first appeared a simple and obvious partnership, but one that required meticulous craft and attention to detail at every stage. Ben and Kevin outlined the process from concept to execution, exploring how a dedication to quality didn’t just create an engaging and memorable player experience, but also helped achieve critical buy-in along the way. And for a project involving such big hitters as Apple TV, Universal, and Premier League… A LOT of buy-in was needed.
The result was a seamless link-up which fans loved, expanding the reach and impact of both entertainment properties. But without foresight, understanding and forward-planning, the idea might never have got off the ground. And ultimately that vision – together with being authentic to your audience and a promise to meticulous craft – is what makes any outstanding creative work truly resonate and be successful.