“The agency and digital marketing landscape has changed so much since we set up. We’ve experienced rapid growth and have some bold plans for the future, we realised that our brand no longer reflected us or represented our agency. However, we recognised it needs to play a critical role in differentiating us, helping us attract the best team and attract clients who deserve better results. This wasn’t just getting a new logo for us. It was about redefining our story, unlocking our personality, evolving our identity and being braver and more consistent across our brand communications.
We chose Better for their process. It was critical that they challenged our thinking, immersed themselves in our business, understood our market, and engaged our team and clients. It really helped validate some of our perceptions, but more importantly it uncovered all the things that make Mabo so special, the things we just don’t talk about. The BetterBrandBuilder process has helped us be bolder and have more confidence with our brand. It’s led to a more relevant and much stronger new brand, a brand that the agency and team can be proud of which will set the foundations for our further growth.”
“We now have a new brand and all the supporting messaging and material to drive the business forward with more clarity and confidence than ever before.”
“Driven by a deep understanding of our audience and a commitment to staying ahead in a dynamic market landscape, we are proud to present a brand that reflects our evolution, innovation, and relentless pursuit of step-change improvements. The rebranding is more than just a new logo or name. It’s a comprehensive update of our visual identity, messaging, and user experience, better communicating our core values and meeting the changing needs of our clients.”
“Working with Better has been transformative for our organization. We have walked away with category-defining design and branding that is backed by consumer research and honors the identity of our company. We are fully equipped to scale to new heights thanks to Better.”
“The rebrand marks a significant step forward for us as a company, bringing CPD and VanDemand closer together, establishing our position as a leader in delivering high-quality vehicles built for the real world. Better brought our vision to life, we’re now backed by a stronger and unified brand narrative and distinctive visual identity, which reflects our unmatched quality and dedication to customers. The brand evolution sets the foundations for further growth, including product development and broader market reach across the UK.”
“Dropps was first launched back in the mid-2000’s before shopping for household consumables online was commonplace. After 13+ years, it was time to transform Dropps into the digital-first company it is today. The team at Better has been the ideal partner: they’re thoughtful and intentional in their approach, and landed our brand blade ‘Eliminate the Stupid, Elevate the Core’ perfectly. The day after the new brand and website launched, we saw our best sales ever.”
“Our long-term partnership with Better has been instrumental in elevating the Access brand, thanks to their deep understanding of our brand, vision and goals. What we’ve created is a fusion of consumer technology brands and luxury interior design, giving us something that we think is really fresh. It’s a unique brand for the home mobility market. We were delighted with the reception the new brand received, and we’re excited about what it means for the future of Access BDD and our partner network.”
“Better has helped us to ‘rebrand’ our way of thinking, which in turn is having a major commercial impact on our business. We transitioned to a group offering and the brand process and strategic recommendations from Better at the time were the catalysts for this. Our turnover is up by 35%, and gross profit is up by 61% since 2021. I’d say the new brand, together with the external launch of the group and more effective marketing activity, has played a fundamental role in that growth.”
“We had grown up and it was time to change our brand look and feel to reflect this. 2018 was the year of rethinking, redesign and repositioning for Equinox. With the new brand complete, the big boys started to take notice. We’ve developed new partnerships with Holland & Barrett, Co-Op and Mitchells & Butler. Since the new brand was launched we’ve secured additional investment from Yeo Valley and seen a 100% increase in sales within our key listings across Europe.”
“We like Better because they are both strategic and aesthetic. Originating a good-looking, professional design system is one thing, but crafting a truly distinctive brand by leveraging category and consumer insight is quite another. This is the higher level of service our CPG brands require and why so many of them have chosen to partner with Better.”
“TVCA has changed a lot in scope and remit since it first came into being, and it was clear a refresh was needed. It was great to work with a local company that is as passionate about the area as we are to simplify the brand. In this new-look Tees Valley, we are able to communicate clearly with people about who we are, what we’re doing, and what we’re aiming to achieve, and that Anything is Possible – whether that be for those visiting, investing, working or travelling in our area.”
“For the brand refresh, we wanted to elevate Additional Lengths’ look and feel while bringing consistency to our guidelines. The rebrand has had nothing but a positive effect. Not only is our vision clearer for our customers, it’s inspired our team and helped them realise where we’re heading and how we’ll get there. The process has truly brought our vision and brand story to life. It’s made our message clear and empowered both our team and our customers.”
“Their foundational work helped set the stage for the HIPPEAS 2023 campaign platform, codifying our ownables and equities, our values and manifesto, and a storytelling framework for consumer communications.”
“Better fully coded the brand, defined the masterbrand story bringing forward Freddie’s master florist expertise and the quintessential Englishness of his artisanship.”
“We are moving forward as one team on one site with one aim: to deliver the site ready for the investments which will unleash its potential and help transform Tees Valley. With one team comes the need for one identity and brand. We turned to the brilliant Better agency, in Middlesbrough; its director Paul Bell and his team became the brains behind our brand. And we hope Teesworks works for both the international investor, and the welder from Ingleby Barwick.”
“We found the process incredibly structured and insightful; not only from a brand outcome perspective but also because it really helped us focus on how we wanted to sell and market the platform and components we had built. In terms of the end result; the brand and website have more than exceeded our expectation, and the feedback from our customers has been really positive.”
“The HIPPEAS Big Idea is a great example of taking the grain of something cool then expanding it to work for a much bigger brand future. It plays with language in a way that’s distinctive and direct but, crucially, it paves the way for growth by attacking the category dichotomy. Better created a platform that struck a delicate balance between retro nostalgia and relevancy; between the spirit of ‘67 and the reality of ‘23. There is real value added by defining where that line should be drawn.”
“After working initially on some small creative projects, Better have become a key part of the PD Ports brand and marketing function. As partners they continue to help us to sharpen our brand proposition and deliver brand continuity across all our online and offline media. They are a friendly and experienced team, they are always prepared to go the extra mile.”
“We are Middlesbrough is designed to build local pride and support businesses all around town. The team at the council that worked alongside Better care passionately about Middlesbrough. We love it for what it is and are excited about what the future holds. Having the space to tell uplifting stories from all walks of life is brilliant for us. We want people to feel positive about our town. I’m dead proud that this brand is made in Middlesbrough. Better’s design and development work has been top class.”
“We are now attracting and retaining a significantly higher value of client, which was the ultimate objective. The key KPIs that we track which show growth are turnover, number of clients, recurring income and average client value. All are up between 40% and 60% in 2016/2017. What this shows is that we are now attracting and retaining a significantly higher value of client, which was the ultimate objective, so the investment in the rebrand project worked a treat!”
“It was critical Better challenged our thinking, immersed themselves in our business, understood our market, and engaged our team and clients. It really helped validate some of our perceptions, but more importantly, it uncovered all the things that make Mabo so special. Their brand development process helped us be bolder and have more confidence in our brand. It’s led to a more relevant and much stronger new brand which will set the foundations for our further growth.”
“It’s the perfect time for a rebrand as the business has developed significantly over the past ten years. The new brand reflects our vision going forward and our streamlined full service offering. It’s taken time to refine our brand and we’re thrilled to have worked with Better throughout this process to finally bring our vision to life. We are thoroughly looking forward to seeing our new brand out there.”
“Developing the Lumo brand was key to differentiating our R&D service from the work we do as an accountancy practice. The brand is bright, vibrant and distinctive, which reflects our approach and helps set us apart from others. The brand has enabled Lumo to gain a great reputation in the marketplace and win some big name R&D claims helping Lumo to almost double the turnover the year after launch.”
“As part of a new and vibrant garden city, Ashmere needed to feel aspirational and tranquil in equal measure, while still being distinctive enough to stand out from developments close by. From immersion through to execution, Better’s process and team understood the development and felt empowered by its potential as well as the wider area. The result is a brand that elevates Ashmere as a unique place where your own space and your own pace allow you to reconnect and refresh.”
“The talented team from Better were excellent in teasing out any views, ideas, concerns and issues and exploring each one. They were able to deal with some challenges expertly with tact and diplomacy, bringing the whole team along to a conclusion which everyone agreed to. A particular highlight was the process of engaging colleagues, impressing upon them the need for change and thinking about the personal and organisational impact for the businesses we support. The introspection was not expected when we set out on this journey, but it was a welcome benefit.”
“The refreshing and enticing visuals, coupled with the captivating messaging, perfectly captured the essence of summer and the delightful experience of enjoying sorbetto. The team’s talent and artistic flair were evident in this campaign. Your efficiency made the entire process smooth and stress-free. It was also an absolute pleasure working with Better. Your open communication, willingness to listen, and collaborative spirit made the experience enjoyable and productive.”
“We reviewed several agencies when choosing a partner for our rebrand and Better stood out from the very beginning. Their clear focus on strategy through design was exactly what we were looking for and exactly what we got. Better got under the skin of who we were and what we were about creating a brand that resonates with each of our staff and now our clients. We were a challenging client, but Paul and John delivered. We now have a new brand and all the supporting messaging and material to drive the business forward with more clarity and confidence than ever before.”
“In the last year since the rebrand, our sales have grown significantly, and also the customer perception of us has grown. We are now regarded as a higher quality and more desirable brand, and it’s fair to say we are succeeding in getting orders because of that, at a higher price than the competition charge. We have had comments from customers and suppliers to the effect that they regard us as a professional corporate company rather than an old-fashioned family one. I would attribute a lot of this to the rebranding.”
“Better’s experience of brand strategy and development ensured our rebrand process uncovered, challenged and delivered key insights which helped inform a clear positioning and creative direction for the new brand. We chose Better as our partner not only because they came highly recommended and had an impressive and immediate understanding of the project. With strategy, creative and digital in-house skills, they were able to support all aspects of the project from brand development to digital delivery.”
